All the news that fits, we print. From new partnerships to new industry developments to people news, this is where you'll find it.
December, 2008Results that Stick
Brandwidth recently announced on-line traffic statistics for a new, interactive eyeglass creation tool and educational website for Transitions Lenses – and the results "stick" in every sense of the word. The website – www.eyeglassguide.com – has averaged nearly 40,000 unique visitors per month since its debut in May of 2008, with an average "stay on site" time of nearly nine minutes per visitor.
July, 2008Eyeglass Guide 2.0 National Launch.
Brandwidth has just launched Eyeglassguide2.0 for Transitions® Optical. The global micro site and interactive tool will be supported by national consumer ads in Newsweek and People magazines. Brandwidth worked with The Basement Design & Motion to develop the interactive tool as well as 7 animated product videos. Global applications in French, Spanish and Portuguese are now in development with Pacific Rim and European versions in pre-planning stages.
July, 2008Welcome To The Brandwidth Family.
Andrea and Adam Hayes recently welcomed the newest edition to the family, Nolan Wyatt Hayes. Healthy, with ten fingers and ten toes, Nolan is now home and mom and baby are doing well. Dad isn't sleeping much – but then he never really does anyway.
June, 2008Making A Splash.
Brandwidth recently launched the new Kayak Pools Midwest website. Colorful. Relaxed. Fun. That’s the message. The thinking: "I researched water theme parks and tried to create something you could see at the pool." Senior Graphic Designer Ben Long said of the project. "We wanted to bring the space and the experience to life."
June, 2008Transitions® National Interactive Scratch-Off Promotion.
Brandwidth was selected by Transitions Optical to bring its new national sales promotion to life on the web. The scratch and win promotion features an interactive scratch game that has the look and feel and functionality of a real scratch off type game piece. "This is a great example of how Brandwidth takes an idea, and creates a great application for the end user experience," says Jason Luebke, the lead flash designer on the project. Central to Jason's solution was a little "value add" that allows the player to actually choose an implement with which to scratch – car keys, a pop-top, a credit card, etc.
March, 2008Visibility, Indeed
Adam Hayes has a thing or two to say about the industry – and you can see for yourself in his bi-line article featured in the March 2008 edition of Visibility Magazine. The article highlights the success of SEO for our clients Second Opinion and Vectren Source.
March, 2008Brandwidth and Key Position Merge.
Brandwidth and Indianapolis SEM firm Key Position have merged. It's not just about "added capacity," says Adam Hayes, "It's about expanding our search engine marketing and delivery capabilities in such a way to become the most powerful brand partner in the region." SEM is the single fastest growing medium in the marketing industry, and the merger puts Brandwidth ahead of the curve, not just regionally, but globally.
March, 2008Lots of New Faces.
Brandwidth welcomes a bevy of new team members as we continue growing strong.
Adrienne Clodfelter comes to Brandwidth with 13 years of technical and project management experience and will head up operations and project management. Primary duty: protect George from himself.
Ben Long joins as senior designer. He began his art career while still in high school, painting custom murals for Indianapolis business owners. He still maintains an active painting career working as a muralist and in acrylics. Any resemblance to anyone you may have seen on a post office wall is purely coincidental.
Matt Boothby has spent the last 10+ years planning, developing, and managing web-based learning management systems and interactive training for universities and large corporate clients. He joins as a senior programmer and has taken over the mantle of "smartest person in the agency."
Don Musilli is the new Director of Business Development, coming to Brandwidth as the former President/Owner of Pure Air Systems, Inc (a Brandwidth client). He is helping Brandwidth to manage its own growth as well as working with clients to grow their marketing and business optimization initiatives. Don is a SCUBA instructor in his spare time so he’s perfect in the roll of helping us when we’re swamped.
Jason Luebke is a Flash developer and front-end development resource and also new to Brandwidth. Before coming aboard, he spent more years than he cares to admit honing his skills and staying on top of this rapidly changing industry. Jason is a Pisces who likes bowling, cigars and short walks not on the beach.
Ashley Ganz is the most recent addition to the Brandwidth family. Yet another Ball State Cardinal to grace our halls, Ashley will be working as a marketing assistant and all around go-to resource.
DMD Pharmaceuticals
Diversity Accords
Transitions ECP Locator
JCPenney
Wood Shield