Line Sheet Design
No Bad Ideas Clothing Company
CHALLENGE:
Street-wear for the counter culture – that’s the message that needed to be delivered to No Bad Ideas’ (NBI) distribution channels. Present the entire NBI street-wear line while at the same time supporting an edgy, colorful, in-your-face brand image.
SOLUTION:
Create a collateral piece that would serve functionally as a line sheet, but also reflect the culture/vibe of the brand. Developed the line sheet to serve as a brochure/mailer as well as a cool poster that brick-and-mortar retailers could display. Flexibility and "multi-tasking” was key to deliver the most impact, cost-effectively.
RESULT:
The piece broke at an industry tradeshow and became a popular handout. As a mailer, Quality Printing's variable-data print capabilities put the piece in the hands of street-wear retailers across North America. One key distributor liked the work – and the product – so much, they approached NBI about customizing a co-branded version for targeted mailings to their own network. We were happy to oblige!