New Product Website Launch
HoneyBaked Ham
CHALLENGE:
National QSR HoneyBaked Ham was launching Bontetti and its new e-commerce space catering to high-end gift purchase consumers. From brand introduction to creating an emotional connection to that brand and purchases out of the gate with an engaging and involving web experience, establish a look, feel and expectation for this world-class brand extension.
SOLUTION:
From a messaging standpoint, leverage an "event/occasion" strategy that supports the "entertaining in good fun" position. Develop a fun, colorful, engaging on-line experience for the space and integrate the back end with their existing CMS and e-com protocols (maximizing their effectiveness and contributing key programming solutions where necessary to make everything work seamlessly). Developed a number of branding propositions as part of the project reflecting a number of different logo/imaging/messaging strategies.
RESULT:
A successful online launch of the Bonfetti site. On time and on budget. Seamless integration of creative and challenging back-end CMS/programming with existing CMS protocol. Justify Sigma Micro’s faith in us: they recommended us to their customer HoneyBaked for this project.