New Product Trade Launch
ALCOA
CHALLENGE:
B2B new product introduction of custom-color aluminum can pop tabs. The target is beverage manufacturers. The mission – new product sales for one of America's legendary manufacturing companies.
SOLUTION:
Targeted dimensional and collateral marketing to a select universe of global beverage manufacturers. These "fresh ideas" from Alcoa were delivered from St. Louis to Shanghai. Developed in conjunction with "Recycle All You Can," a branding message originally developed by our George Evans in 1984, which ALCOA subsequently leveraged for more than 20 years.
RESULT:
Award winning impact and reinforcement of ALCOA as one of the world's largest – and best – purveyors of aluminum packaging innovation. ALCOA blew the top off the marketplace. If you have ever had a canned beverage with a brightly colored pop tab, chances are, this program had something to do with it!