Web Analytics
Charting the results of specific strategies and channels. Monitoring traffic and channel metrics. Having a better handle on your marketing results. In addition to being able to provide a better brand of communication to prospective target audiences, the evolution of internet marketing has also allowed advertisers to really see if they’re actually getting any appreciable return on the investments they're making across an array of channels.
Forrester research did a study in which 79% of marketers wouldn’t recommend their agencies to another company for the simple reason they didn’t know if their agencies delivered any real results. But with our online and offline marketing communications programs driving pretty much everything to some manner of web solution, our clients know – and know pretty quickly – that our work is working.
Can you do an ROI analysis for every project you have in the works? No. And anyone who promises that they can do that for you would be just as well served trying to sell you a used car. But you can track to an ROI in many channels and discern some manner of tangible results in pretty much anything you do if you build in the response mechanisms and feedback loops and analytics up front that can accommodate this.
Now that we can do. And we’ll throw in a cup of coffee and a free car wash if need be. Love that new campaign smell!